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Many people use Facebook and Instagram together, sharing photos or videos instantly for friends and family to see. Facebook owns Instagram and we manage Instagram ads inside the Facebook Power Editor or Ads Manager. We use the same precise targeting we describe on our Facebook page, but there are important differences to keep in mind in planning your ad campaign.
Facebook is primarily a networking platform for sharing conversations between friends. A picture or video from a news article or other source is often a pretext for commenting/sharing.
On Instagram, the image IS the topic. Instagramers believe that "a single picture is worth a thousand words." Images and videos first, words second. Searchable Hashtags (#hashtag) in ads and posts help users easily find other posts on that topic - maybe even your Instagram page or ad.
Instagram ads, always visual, appear in users' feeds and "stories" as users scroll through their account or search for posts created by the people, friends, brands, organizations, or the searchable #hashtags they follow. Important: On Instagram, you don't have to be friends to follow someone.
Do we use the same ads on Instagram and Facebook? Well, not exactly.
So, we write ads, edit videos and target accordingly. But the result is the same: more customers for you. We'll work with you to choose the right platform(s) for your service, product or audience and target the right audience using:
Remember, video ads connect you to your audience, building trust in you as the provider of products or services. At Catalyst Adlab, we'll help you make your irresistible offer to promote sales or branding, generate leads, and more.