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Who doesn't watch YouTube? Movies, "how-to's," education, test-prep, and on and on...
Our viewing habits have changed a lot in the past few years. TV watch time is declining while online video is growing on every device, especially mobile, and YouTube leads the way. In 2015, viewers aged 18-49 spent 74% more time watching video on YouTube than they did on cable TV! In fact, Google estimates that by 2025, half of U.S. viewers under 32 won't even subscribe to a pay TV service.
People come to YouTube to share, to learn, or just to enjoy. They choose from, or discover, a vast array of over six billion videos on almost every conceivable topic. And they watch over 3.25 billion hours every month. Overwhelmed by these numbers? Don't be. And here's another number to remember while you read further: "20."
These numbers actually work to your advertising advantage in three main ways: Attention, Cost and Targeting.
First, consider that we schedule a typical "True-View" Video ad to appear at the very beginning of a fascinating entertaining or educational YouTube video, that a viewer chooses - or discovers when searching for something to watch.
The cost and attention benefits are related:
And when viewers do click or watch long enough, YouTube ads are "cheap," on average about 20 cents per view (or click on your CTA). It all depends on the particular niche in which you advertise, but the range is about .10 - .30 cents/view. Yeah, that's cents! Make sense? And sometimes even less, or, fewer cents.
Finally, there's targeting to consider. And these are only a few examples of the targeting we do on YouTube:
And during and after your ad run, we'll use a combination of AdWords and YouTube analytics to make sure we're getting you the most new customers and giving you the best ROI possible.
Ready to give YouTube ads a try? Smart. Let's get going!