Connecting with Google:
Catalyst Adlab creates and optimizes ad campaigns that appear on the Google family of services:
- The Search network, including Google search partners, AOL and Ask.com,
- The Display network, which features powerful image, video, or text ads on millions of websites worldwide.
- YouTube, which contains over 1 billion videos where your product or service may find an audience.
Search Ads direct searchers to the most relevant page on your website where they can fulfill your Call to Action (CTA), e.g., at right, "Enjoy Free, Live Jazz." We can target your audience by keyword, location, language, device, demographics, when they "Google" to find an answer to a question.
Display ads are akin to billboards on the internet "highway" or commercials on TV that people see as they browse the internet; we'll use the beautiful and compelling graphical elements you've already created for your website to create powerful Display image ads, especially video, to capture browsers' attention and direct them to your website or offer. We'll even create new video for your ads.
YouTube Video ads are usually found at the beginning of or beside videos on YouTube. We can also create YouTube channels just for you and create video ads. YouTube is so important, and cost-effective, that we've created a separate YouTube page.
Remarketing is an incredibly powerful tool for either the Google Search Network or the Google Display Network. We'll use it to "retarget" people who have previously visited your site by clicking an ad but did not "convert," i.e., follow through on your Call to Action when they last saw your ad.
For Metrics and Assessment: we'll measure the performance of your ads using powerful Google Analytics to assess the performance of your conversions, Return on Investment, (ROI), or other Key Performance Indicators (KPIs).