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Everybody "Googles" to find answers to questions, products or providers of services:
The Display network features powerful image, video, or text ads on millions of websites worldwide.
YouTube contains over 1 billion videos where your product or service may find an audience. You'll see some YouTube details below, but it is so important and inexpensive, it has its own page.
We can retarget - remarket - for each Google service to offer visitors to your site or ad another chance to respond to your CTA.
Unlike social media ads, Google search and display ads require a longer time to test and optimize 30-90 days. Therefore, especially when we engage the resources of our dedicated Google support team for longer-term campaigns, we cannot offer "free" advertising for 5 days as we do with Facebook, Instagram, and YouTube. However, we do waive our setup and first month management fee. Click below for details.
PPC search text ads generally appear at the top of the SEO-managed (or not) organic results, providing the most relevant answer to a searcher's question. These organic ads appear beneath the headline and URL with only a two-line description abbreviated from your website content.
Remember, even if people see your ad, you don't pay for it unless someone clicks! You may get tons of free exposure.
Even if your website appears organically on the first page, your paid PPC ad is likely to be seen first, which reinforces your message, and says that you "mean business."
Display ads on the Google Display Network (GDN) are like billboards on the internet "highway" or commercials on TV. The people whom we target see them as they browse and read content, e.g., blogs or articles on placements that we select.
We'll use the beautiful and compelling graphical elements you've already created for your website, or design/edit powerfully compelling image and video ads
Besides targeting language and location on the GDN, we can target by:
On the GDN, we can bid per click, PPC, or CPM, or cost per thousand (mille) impressions. Even if people don't click, GDN is great for branding or wide exposure of your offer.
YouTube is actually a part of the Google family of ad services. YOUTUBE Video ads are usually found at the beginning of, in the middle of or beside videos on YouTube.
We can also create YouTube channels just for you and create video ads. With enough channel views, you can even monetize your channel and accept Adsense ads so you get paid when people click ads on your channel. Because YouTube is so important, and cost-effective, we've created a separate YouTube page to tell you about it.
ALL of Google's services allow retargeting, or remarketing. Remarketing is an incredibly powerful tool we use to to "retarget" people who have previously visited your site or clicked your ad but did not "convert," i.e., follow through on your Call to Action when they last saw your ad.
For Metrics and Assessment: we'll measure the performance of your ads using powerful Google Analytics to assess the performance of your conversions, return on investment, (ROI), or other Key Performance Indicators (KPIs).
Catalyst Adlab cares. So does Google!
Google generously provides between $10,000-$40,000/mo. in FREE clicks on the Google search network for qualified 501(3c) Non-Profits. Announce your events, sell tickets and merch, find volunteers and solicit support. We'll help you acquire your Google Grant and then manage it for you. We love the arts, especially jazz, human potential and humanitarian organizations. Sorry though - only Google is free. We have to charge a bunch, as much as we might love what you're doing.
You can use your Google Grant to:
Let's Connect: Call or text 707-636-4237 or click below to send us an email: