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Welcome to Catalyst Adlab

Home of Advertising As Courtship

Self-Referral™ Video Advertising Systems for professionals

Advertising for the Rest of Us – Professionals whose success depends upon referrals:

Psychotherapists – Life Coaches – Opticians – Insurance Agents – Attorneys – Realtors & Loan Consultants – Architects – Accountants – Financial Planners  – Dentists – Chiropractors – Physicians…

Are you as busy as you want to be? Do you want to serve more clients?

Everyone knows that professionals thrive on referrals from colleagues and from satisfied clients. But do you often feel that you’re at their mercy, waiting, hoping, or depending on stale provider lists or old-school marketing?

Been there, done that? We have. It doesn’t have to be that way. Not anymore.

Imagine being able to introduce yourself to the people you most want want to serve so you can “meet before you meet” in person. And do it in friendly, and professional, dignified, videos.

We know that appearing in videos isn’t for everybody. But it may be just right for you.

Why We Do Advertising As Courtship.

Let's Connect:

Call or text  us at 707-636-4237, Visit us at: fb.me/Ads4theRestofUs, fb.me/AdvertisingAsCourtship,

or click below to send us an email:

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Advertising As Courtship video ads enable professionals to “court” new clients the determined, steady, “tortoise way.” We don’t ask potential clients to “marry” you, i.e., buy your service, on the first date á la typical “hare-like” sales ads that shout “Buy NOW.” You’re not selling “widgets,” after all. And your goal is lasting relationships, not “one-night stands.”

So how can you move from online “stranger” to trusted provider and reduce dependency upon others’ referrals?

We know that people buy from people they know, like, and trust and that online, “video connects.”

So our answer is Self-Referral™ Video Advertising for Professionals on Facebook, YouTube, and Instagram.

Specially sequenced one minute video ads introduce you as a compassionate, caring provider and attract clients to you as a person, promoting trust and reciprocal vulnerability. They identify you as a trustworthy provider able to solve problems, remove pain or fulfill desires.

As in healthy relationships, Advertising as Courtship (AAC) videos move viewers from:

  • Hello – Awareness, to

  • Dating – Consideration, and finally, to

  • Marriage – Conversion, in ad-speak, when people buy your service or sign up to meet you.

We’ll help you record the videos and manage all the “tech” stuff for you. Then we’ll show your videos to the people you want to serve, primarily on Facebook, Instagram, YouTube and Google to bring you new clients.

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But where to start? We Start with “Why.”

Start Here: "With Why"


Start Here: "With Why"


Start Here: With “Why”

What’s your passion, Your Why?

“Nobody cares how much you know, until they know how much you care.”Teddy Roosevelt.

When you introduce yourself professionally to a potential client, one of the first questions that may come to mind is something like this:

“Why did you become a therapist, doctor, life coach, insurance agent, you name it? What event(s) motivated you? Who mentored, inspired you? Why this, not that?” As Simon Sinek reminds us, below, ‘earning money is only a result’ of your commitment to your “Why.”

Your “Why” is the foundation for who you are and the service you’re offering. It’s the basis for your brand. It tells to people WHY you CARE!

The “Golden Circle” of Inspiration starts with “Why”

In 2009, marketing expert Simon Sinek gave what has become the 3rd most watched TED Talk – more than 40 million times! He described how “thought leaders” inspire others. His examples included Martin Luther King, the Wright Brothers more than a century ago, and Apple.  He “codified” his conclusions in a concept he calls the “Golden Circle.”

 “Start With Why - How Great Leaders Inspire Action”

“Start With Why - How Great Leaders Inspire Action”

In short, motivation moves from inside to out, from the limbic, reptilian brain of emotion to the human thinking neo-cortex, from Why, to How, to What. In courtship, from Hello, to Dating, to Marriage. And, in advertising, from Awareness, to Consideration, to Conversion.

Please watch Sinek’s original Ted Talk to understand this unifying insight:* “…people don't buy what you do, they buy WHY you do it…"

He summed up his conclusion in the title of his first book: “Start With Why

Your “WHY,” your passion, purpose, vision or mission, is the reason you offer your service. So when we help you introduce yourself to potential clients online, that’s how we begin.

Your “Why” videos begin the Awareness phase of introducing you through the professional, dignified Advertising as Courtship funnel. But what’s a funnel? Meet “the Funnel.”

*link to a short excerpt


Get Started: Call or text us at 707-636-4237, visit us on Facebook, or, click “Connect” to send email:

fb.me/Ads4theRestofUs or fb.me/AdvertisingAsCourtship

 

The AAC Funnel


The AAC Funnel


The Advertising As Courtship Funnel

Consumers and prospective clients can't evaluate your professional service until they use it.

But they’re not just choosing a service. They’re choosing a provider, YOU!

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Only video conveys the necessary genuineness and intimacy to present you as a real person, not just a “headshot” (or “deadshot”), so consumers can digitally “meet you”…before you meet.”

Authenticity is your magnet. Be yourself. Those who resonate with your videos will reach out to you. THEY ask YOU to contact them! Eventually, they become your customers and your advocates. Here’s how it works.

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Advertising As Courtship (AAC) creates a modern video advertising funnel so your audience gets to Know, Like, and Trust you enough to buy your service or to contact you.

Specially sequenced video ads “funnel” viewers from Hello/Awareness/Why to Dating/Consideration/How, and finally to Marriage/Conversion/What video ads that “pop the question” with a Call-to-Action (CTA).

Our goal is to “convert” a cold audience, one that doesn’t know you, into an audience “hot” to meet you or buy your professional service. In successive videos, you tell your audience:

  • WHY you do what you do, e.g., the reason you care > Awareness.

  • HOW you do it in ways that demonstrate your competence and authority, e.g., tips, useful lists, techniques, new research > Consideration.

  • WHAT your offer is, e.g., a free session of what you do, meet & greet in my office, a discounted loan fee > Conversion.

We’ll help you make your one minute videos and manage your advertising campaign to create a funnel. Of course, potential customers to reach out to you at any stage of the funnel.

Bottomline? Video connects.” And while audiences generally hate ads, they love video, so that’s how we help you connect to your audience: specially sequenced video ads.


Get Started: Call or text us at 707-636-4237, visit us on Facebook, or, click “Connect” to send email:

fb.me/Ads4theRestofUs or fb.me/AdvertisingAsCourtship

 

Targeting Your Audience


Targeting Your Audience


Basic Targeting: finding Your Audience

Targeting

The first thing we do is determine the audience you’d most like to see your videos. Choosing the right audience depends on your service, your offer, and the stage of your marketing funnel. All targeting begins at the Awareness Stage, with with Geo-targeting, where your ads will appear, locally, by zip code, regionally, even nationally. Then, we choose basic demographic targeting. The lists below are only examples; we don’t need to use all of them for every profession.

Demographic Signals:

  • Age,

  • Gender

  • Income,

  • Occupation,

  • Own or rent a home,

  • Political interests, and many others

  • How close they are to your business

  • Birthdate - great for Medicare Insurance

 

Personal Signals:

  • Interests,

  • Behaviors,

  • Groups people are in, follow or like,

  • Facebook Pages they “like” or follow,

  • Custom Audiences

  • Look-alike” audiences of people whose Facebook profiles “look like” current customers.

Continuing our Courtship metaphor, imagine


Get Started: Call or text us at 707-636-4237, visit us on Facebook, or, click “Connect” to send email:

fb.me/Ads4theRestofUs or fb.me/AdvertisingAsCourtship

 

Retargeting


Retargeting


Specially Sequenced Video: Target, then Retarget & Retarget Again

The key to making your funnel work and bringing you the right leads is how we Sequence your Why, How, and What Videos in your funnel. (Facebook and YouTube). Not all targeting signals are alike. The reason that videos are so powerful is that we can retarget the people who saw a particular video. We create custom, anonymous, audiences based on video views. It usually works something like this.

  1. In the Awareness stage, we target (show) your Why videos to your preferred audience to show who you are and Why you care.

    1. Ten second views usually signal some intent to watch, some basic interest in what you are saying.

    2. The “Reach” of your potential audience (how many see the ad) depends on your budget and the ad’s “Relevance score,” i.e., does the algorithm see that your targeting choices are in sync with your audience’s actual interests.

    3. We create an aggregated custom audience of those who watched at least 10 seconds of your Why videos

  1. In the Consideration stage, we Retarget 10 second WHY viewers and show them your HOW videos to demonstrate your competence.

    1. We create another custom audience from viewers who watch at least 10 seconds of your How videos.

    2. This custom audience will usually be much smaller than your original audience.

    3. How videos often include a download of a useful item, e.g., an informative pdf, a list, or a tool related to your service.

    4. At this stage, we may ask for viewer’s contact information in order to receive a download.

  2. In the Conversion stage, we Retarget 10 second viewers of your How videos and show them your WHAT videos to make an offer.

    1. Your offer may be a product, a coupon, a discount code.

    2. For many professionals your offer may simply be an invitation to contact you. In marketing, we call this “Lead Generation.” For example, in your WHAT video, you offer a free 45 minute consultation.

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Get Started: Call or text us at 707-636-4237, visit us on Facebook or, click “Connect” to send email:

fb.me/Ads4theRestofUs or fb.me/AdvertisingAsCourtship

 
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Making Your Irresistible Offer


Making Your Irresistible Offer


How We Make Your irresistible offer

Let's Get Started:

Call or text us at 707-636-4237...

or, click below to send us an email

Catalyst Adlab specializes in video ads because "video ads connect," increasing engagement with your ad.

  • When possible, we feature YOU in the ad: you're not just selling a product or service, you are selling YOU as the provider. Of course, video is preferred, but we'll work with images also.

  • Meeting you promotes TRUST and promotes SALES.

  • If you have video of yourself of your company, we'll try to use that. If not, we'll coach you through making video: Just be yourself. It's authenticity that matters, not polish. That's old school.

  • If you are close to us in Santa Rosa, CA, we can make a custom video for you at extra charge.

We laser-target your desired audience using the appropriate advertising platform to present your irresistible offer with:

  • An entertaining Ad that educates, informs potential buyers of benefits, with a Call-to-Action (CTA) for an irresistible offer of your product or service.

  • A message-matched, custom-built landing page where we collect leads, make additional offers, upsells or downsells. We only take ad visitors to your Web site if it is a shopping site. Otherwise, we focus the viewer on only one thing: Your irresistible offer.

  • A custom-built thank you page that may also contain further sales opportunities.

We place tracking "Pixels" (code) on the landing page and the thank you page and, if necessary, websites, for:

  • Retargeting - remarketing - in order to show your ad repeatedly to potential customers who initially fail to convert your CTA, and

  • Metrics: using the "pixel," we can track metrics to measure our success in Google Analytics or other measurement systems.

Your irresistible offer

Our rich media video, animation, or image Ads bring your irresistible offers to profitable (high ROI) local customers by connecting you to the people most likely to buy your product, your service, or support your cause.

The most important part of your ad is your offer to solve your potential customer's "pain" or problem or fulfill a desire. It might include:

  • A Discount,

  • A Coupon,

  • A Download,

  • A Price Reduction,

  • Any other appropriate incentive to accept your offer.

  • Opt-in to a mailing list to obtain a benefit and generate a lead, or

  • A Branding experience to tell your story, or

  • An autoresponder email sequence to keep your offer in mind for as long as you like or is necessary.

You can spend as little as $5/day or as much as your ROI would justify.

As long as your ads are bringing you the ROI you want and the increase sales, why stop spending on such inexpensive advertising. We can "test the waters" with as little as $5/day, although we recommend $20 to best find your audience.

Targeting YOUR AUDIENCE

The key to successful ads, besides your irresistible OFFER, is to laser-target your potential audience. Our ads will make your offer to the most likely potential local customers.

If you already have a video, great. If not, we’ll either create one for you, coach you to make a simple, short video for the ad with your cell phone, or, if necessary, use stock video for your ad.

We laser-target the best audience for you, with precision beyond simply boosting or promoting a post of your fan page. This is only a sample of the targeting we can do.

  • Age,

  • Income,

  • Gender,

  • Occupation,

  • Own or rent a home,

  • How close they are to your business

  • Personal interests,

  • Political leanings

  • Groups people are in, follow or like,

  • Their other Facebook “likes” and engagements

  • Custom Audiences

  • Look-alike” audiences of people whose Facebook profiles “look like” current customers.

  • And so much more....

How’s that for targeting power!

THE LANDING PAGE

When people click your ad, we’ll take them to a custom message-matched landing page to respond to your offer, e.g.,

  • Buy your product or service

  • Sign up for your offer or to get more information

  • Give you their name and email address/phone and other pertinent information, for immediate or future follow up.

The Thank You Page

On either the Landing or Thank You Page, we can offer additional products or services, upsells and downsells to increase your ROI. We'll discuss those in person.

RETARGETING

If people click your ad but don’t initially respond to your offer, we’ll retarget them and show them your ad or its variations again... and again. Studies show that people are actually more likely to convert the more they see your offer.

Because Facebook and Instagram are intimately related, we can show ads on both platforms…. Or just one, depending on your needs and the likelihood of generating a lead or making a sale. See our Instagram page for more details.

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PPC Services


Catalyst Adlab Services

PPC Services


Catalyst Adlab Services

our PPC Services - Our Catalytic "Labs"

How do people choose trustworthy providers? That's simple: the same way you do that in everyday life? You meet, face-to-face.

So let us put YOU, or your company, not just your product or service in a video or animation that builds trust so buyers identify you as trustworthy and buy products or services from you, not the competition. Result? More happy customers and higher ROI for you. 

These are our current services – our "Labs" – in which we work our "catalytic" advertising magic to connect your business to the right people. We'll work with you to choose just the right combination of platforms to bring you customers and increase ROI.

CALL US to get started today: 707-636-4237.

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Facebook

Engage any demographic anywhere with precise targeting using the world's most popular Social Media Platform.

Our Focus: Customer Acquisition

Find new customers, at higher ROI, with enticing offers to prompt a "YES" to your Call to Action to: 

  • Generate Leads
  • Grow your brand
  • Sell products or services
  • Sell tickets to your events
  • Solicit donations to your non-profit
  • Drive membership

Our Adlab teammates and partners, offer other digital "connection" services:

  • SEO
  • Website Design,
  • Copywriting,
  • Photography &Videography
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YouTube

Video Sells! Harness the power of low-cost video ads to make an offer to laser-targeted customers. 

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Instagram

Get noticed on the platform extremely popular with millennials and photography fans.

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Viral Email

Scale your email audience with viral email campaigns using sweepstakes and contests.

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Google Search, Video and Display

Work with an Agency certified in Google Search, Video, Display, and Analytics to get the most out of your ads on Google.

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Catalyst Adlab Irresistible Offer


Catalyst Adlab Irresistible Offer


The Catalyst Adlab irresistible offer

We want to earn your business with results, not promises, so we have two irresistible offers for YOU - choose the one** that's right for you:

Let's Connect:

Click or text us at 707-636-4237...

or, click below to send us an email

For Facebook, Instagram, or YouTube:

We'll create a complete laser-targeted local* video or image ad campaign and run it for FREE for 5 days. All you pay for are the ad fees collected by the platform, as low as $10/day although for best testing, we may recommend $20-30 depending on the size of the targeted audience. You set the budget for those 5 days. You'll never be charged more for that period.

We'll even shoot a custom video for you, normally $500, at your place of business, FREE while we launch our agency. It's the video that creates the human connection and builds trust - your customers aren’t buying a service, they are buying YOUR service!

We'll create and manage the:

  • Ad for your irresistible offer
  • Landing page to capture contact info
  • Thank you page to follow-up and create urgency to take advantage of your offer
  • Retargeting campaigns to people who view your ad or video but who do not opt-in immediately
  • Software connections that make opt-in information immediately available to your staff for follow-up, scheduling, etc.

After you see how easily we can bring you new leads or sales on Facebook, Instagram, or YouTube, we expect you'll want to hire us for the rest of the month and longer to keep bringing you high ROI customers.

Remember, Video/animation produces the greatest ad engagement:

  • When possible, we feature YOU in the ad: you're not just selling a product or service, you are selling YOU as the provider.
  • Meeting you builds TRUST and promotes sales.
  • Just be yourself. It's authenticity that matters, not polish. That's old school. 

For Google Search or Display campaigns:

Some businesses benefit from the continuity of Google Search or Display campaigns. In cases when these campaigns meet your needs more than Facebook, Instagram or YouTube, we have an introductory "irresistible offer" for you, too. (One campaign per customer, Google OR Facebook/YouTube.

Working with our Google Support team, we'll assess your advertising objectives, check your website and recommend which campaign(s) would work best for you:

  • Service businesses responding to customers' immediate needs, e.g., plumbing, electrical, etc. might benefit more from Search.
  • Professional services like plastic surgery, chiropractic, psychotherapy, etc. benefit from Video/Rich Media Display campaigns as well so that customers find you and "meet" you as they browse relevant topics on the web.
  • Can you afford to not appear on the first page of search results or be absent from websites related to your work as they browse related topics?

Google Search and Display require a commitment of 30 day ad spend of $1500 to qualify for this irresistible offer:

  • We'll waive both our customary Google setup fee of $750 and our monthly optimization fee of $600 + 20% of your ad spend.
  • You'll save at least $1650 for the initial FREE 30 day ad run while we earn your business.

*Local refers to the geographic area in which you do business, usually your city, county, or DMA. Larger areas require larger ad budgets.

**Sorry, just one offer per customer: Google, Facebook/Instagram, or YouTube.