Instagram

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Our Instagram offer to you: Because we're so confident that we can bring you more customers with Instagram, we'll make the same offer we did on our Facebook page: We will EARN your Business by building the campaign and optimizing it for success for 5 days for FREE as long as you pay the PPC cost.

Whereas Facebook is mainly about conversations that feature or are about people's interests, including images and videos, Instagram focuses first on the images and stories that people tell on Instagram with images. Instagram is easier to navigate, less cluttered than Facebook, and generally appeals to a younger audience.

Instagram ads appear right in users feeds as they scroll through their account to see the posts created by the people, friends, companies, organizations, or #hashtags they follow or in which they discover interest.

Advertising on Instagram, you can share your story among a highly engaged audience to drive awareness and increase customers using images and videos they want to see. 

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Instagram Ads

Do we use the same ads on Instagram and Facebook? Well, not exactly. 

Unlike Facebook video ads, which allow video ads up to 2 hrs in length, on Instagram, everything is shorter. Videos in ads can only be 60 seconds long. Even video user posts are short, linited to just15 seconds.

Also, as noted above, the Instagram demographic is usually younger, so we may write differently, and target differently. But the result is the same: more customers for you.

Watch the explainer at left to SEE that on Instagram, you can use:

  • Photo ads,
  • Video ads,
  • Carousel ads to swipe through to  show more than one picture or video in an ad,  and
  • Story ads that will appear in Instagram stories.
 

Instagram Targeting

Because Instagram is owned by and managed through Facebook Business Manager and Power Editor, we use the same precise targeting described on our Facebook page. 

What's the difference? 

According to  Entrepreneur Magazine, Aug, 2016,  

"...if your business is trying to reach a younger demographic, Instagram is the better platform to use. But with Facebook’s older generation users, businesses that use this platform have access to consumers who have higher income and higher spending power. And this is a major plus, depending on what you are selling."

 

Facebook & Instagram Work Together

Instagram is a way to convey and get interest from people based on a "storyboard" of your product using images and videos first and words second. Hashtags (#) help people looking for info on a specific topic easily find your Instagram page.

For example, if you offer lessons in World Music, include #worldmusic, #musiclessons, #WorldMusicEducation, or the #nameofartist. That way, when people search Instagram for your topic, you increase the likelihood your post or ad will be found.