Make Your irresistible offer
Catalyst Adlab produces video-centric ads because video/animation produces the greater engagement with your ad.
- When possible, we feature YOU in the ad: you're not just selling a product or service, you are selling YOU as the provider.
- Meeting you produces TRUST and sales.
- If you have video of yourself of your company, we'll try to use that. If not, we'll coach you through making video: Just be yourself. It's authenticity that matters, not polish. That's old school. If you are close to us in Santa Rosa, CA, we can make a custom video for you at extra charge
We laser-target your desired audience using the appropriate advertising platform to present your irresistible offer:
- An entertaining Ad that educates, informs potential buyers of benefits, with a Call-to-Action (CTA) making an irresistible offer of your product or service.
- A message-matched, custom-built landing page where we collect leads, make additional offers, upsells or downsells. We only take ad visitors to your Web site if it is a shopping site. Otherwise, we focus viewer on only one thing: Your irresistible offer.
- A Thank you page that may also contain further sales opportunities.
We place tracking "Pixels" (code) on landing page and thank you page and, if necessary, websites, for:
- Retargeting - remarketing - in order to show your ad repeatedly to potential customers who initially fail to convert your CTA, and
- Metrics: using the "pixel," we can track metrics to measure our success in Google Analytics or other measurement systems
Your irresistible offer
Our rich media video, animation, or image Ads bring your irresistible offers to profitable (high ROI) local customers by connecting you to the people most likely to buy your product, your service, or support your cause.
The most important part of your ad is your offer to solve your potential customer's "pain" or problem or fulfill a desire. It might include:
- A Discount,
- A Coupon,
- A Download,
- A Purchase,
- Any other appropriate incentive to accept your offer
- Opt-in to a mailing list to obtain a benefit and generate a lead, or
- A Branding experience to tell your story, or,
- An autoresponder email sequence to keep your offer in mind for as long as you like or is necessary.
You can spend as little as $5/day or as much as your ROI would justify. As long as your ads are bringing you the ROI you want and the increase in customers you can handle, why stop spending on such inexpensive advertising. We usually "test the waters" with as little as $5/day, although we recommend $20.
Targeting YOUR AUDIENCE
The key to successful ads, besides your irresistible OFFER, is to laser-target your potential audience. Our ads will make your offer to the most likely potential local customers.
If you already have a video, great. If not, we’ll either create one for you, coach you to make a simple, short video for the ad with your cell phone, or, if necessary, use stock video for your ad.
We laser-target the best audience for you, with precision beyond simply boosting or promoting a post of your fan page. This is only a sample of the targeting we can do.
- Own or rent a home,
- How close they are to your business
- Personal interests,
- Political leanings
- Group people are in, follow or like,
- Their other Facebook “likes” and engagements
- Custom Audiences
- Look-alike” audiences of people whose Facebook profiles “look like” current customers.
- And so much more....
How’s that for targeting power!
THE LANDING PAGE
When people click your ad, we’ll take them to a custom message-matched landing
- Buy your product or service
- Sign up for your offer or to get more information
- Give you their name and email address/phone and other pertinent information, for immediate or future follow up.
The Thank You Page
On either the Landing or Thank You Page, we can offer additional products or services, upsells and downsells to increase your ROI. We'll discuss those in person.
If people click your
Because Facebook and Instagram are intimately related, we can show ads on both platforms…. Or just one, depending on your needs and the likelihood of generating a lead or making a sale. See our Instagram page for more details.